The book Here Comes Every Body By Clay Shirkey describes the sociology of groups in the twenty fist century. The world is accustomed to the traditional institutions that have an opposition of cost management and are hierarchical organizations. Clay Shirkey compares the traditional institution to Mass Amateurization; which is the capacity that new forms of technology have given to common and every day people working in a collaborating group.
The Mass Amateurization of Social Media is a product of the 21st century given this new technology of the internet. These online communities are becoming more common due to The Power of Law Distribution; also these communities have a significant influence on most all aspects of the world. The social dynamics of Mass Amateurization seem to be continually analyzed. Clay Shirkey gives an example of pioneers in his book, such as George W.S Trow who writes about the social effects of T.V, Ronald Coase who wrote The Nature of The Firm, and creating Coase Theorem. Coase Theorem takes a detailed look at how groups function in organizations, and was “the first coherent explanation of the value of hierarchical organization.”
I believe the point that Clay Shirkey is trying to make is that the world of networking has instigated a new frontier, and is still evolving much like the printing press did. There are many theories that have come up over the last century regarding the sociology of groups; the twentieth century has given us more diverse groups with no hierarchical power that is still capable of making a difference on society and initiating cause. I see these groups using propaganda to fuel opinions on less free thinking individuals, yet this is a double edged sward that needs to be moderately sharp on both edges. The media has in my opinion taken advantage of the capabilities of freedom of speech and altered the opinions of the masses by using catch phrases, and only giving pieces of information to stir controversy. The social media is not driven by money, unlike the news paper, and the information obtained through online networks is fueled more by opinion, expression, and awareness. Draws attention to the fact that we are making progress with the freedoms of opinion granted by non traditional institutions because the mass majority is able to communicate on deeper levels and is not restricted to conforming to a hierarchical power.