More than half the revenue of the traditional news resides in the business of distributing hard copy newspapers. Because, the technology is shifting towards modern day’s digital media, the old fashioned printing press is becoming obsolete in many ways. The same way the record, walk man, and ground phone have nearly become extinct in modern day times. The majority of consumers are more preoccupied with getting there information from social media sites rather then hard copy newspapers, because, it is convenient and available. There are both pros and cons to this evolution and I have chosen several articles that will address idea’s, and concerns directed toward saving the beloved printing press.
The printing press is facing a huge transition, sharing a profit margin with digital media sites. Large scale online social networks are buying up advertisements that have otherwise gone to the local media in the past. Cutbacks to our printing press have made the financing of cutting edge journalism more complicated and harder to maintain. In order to derive our printing press into the twentieth century of digital media, the printing press must consider new methods of marketing and gaining public interest.The major concern in the public shifting desire towards new media is filtering propaganda from factual information. News teams are introduced to news stories that acquire a team of investigative journalist to research the bottom line to gain factual information. The cutbacks in profit have afflicted the ability to navigate through misinformation. The social media is a collective of opinions and a product of mass amateurization. As this new ecosystem pervades there is no telling what is factual and what is misleading. “The internet has been called “The cesspool of false information” (Schmidt , Eric) Exactly why we need News Media To Be Chaotic.
Hard copy newspapers are up against a number of oppositions such as, community sites where citizens are covering neighborhoods with local blogs, and social media. Journalist have become wise to the social change and have created “Specialty News Sites” on the digital media plane. Some news media has joined the digital media with large scale online social networks such as NBC 10’s turnto10.com where you can access news on many social networks such as Twitter, and Facebook. And the most popular sites for digital media users include Propublica, Kaiser Health News, and The Global Post. Research shows “31% of customers in 2012 have left their traditional outlets behind”. More facts from The Pew Research Project For Excellence In Journalism conclude that a slash in financial security left the industry down 30%; leaving 40,000 “(Enda, Jody. Mitchell Amy.) American Show Signs Of Leaving A News Outlet, Citing Less Information. “ Journalist have had to adapt to the evolution of technology, for example a concourse of companies has been specifically created to connect ex- print reporters with commercial brands allowing them profits to produce their own content, and other companies are using editorial content on their own platforms.
The digital era has introduced itself during this recession in the United States , and until the economy gains security it is impossible to tell exactly what repercussions may be in store for the printing press in this new wave of technology. In the article “ advertising revenue rebounded in 2010 for all forms of media except newspapers” Exactly why we need News Media To Be Chaotic. Shirky Clay. One solution brought up in News You Can Endow is making the news industry a non-profit organization; however, relying on philanthropic funding is not stable considering the majority’s interest is shifting towards digital media. Advertising is just not making enough funds, and this is a very controversial subject. There are several idea’s both national, and international to save the printing press as newsrooms continue to downsize. Some of the most factual and courageous newspapers of our time like The New York Times and The Oklahoma News and Eagles are considered to occupy a different news ecosystem and are facing even more extreme circumstances. The average newspaper in the United states runs more soft than hard copy news which is directed towards the majority who care about local teams, and local zones.
In the Article Journalism as Capitalism: Now That’s God’s Work describes the the pros to non profit media and calling it” The New Ecosystem Of News” saying that it will drive ambition to compete with other news media groups, giving freedom of expression and that this new way of funding may make up for what the market is lacking. Opposition say’s charitable funds would not support our printing press and gaining enough interest by volunteers to run a functioning non profit business may become a challenge. The State of News Media By The Pew research Project For the Excellence In Journalism brings up key points that in 2012 News Media took it’s concerns to the public. The newsroom is down for the first time since the year 1978 and even the cable channels have seen a decrease where very extreme events demand live coverage; however, the financial investments as well as the journalist teams have been cut. The only major news print still standing has suffered layoffs of about 5% of their staff. Several News papers are showing signs of struggle all over the world. The political and corporate entities have always had their say in what they want the public to believe and now news organizations are not as able to research and gain factual evidence regarding what is true and correct. Another change introduced with the digital media era during the presidential election a comment was made “The reporters were acting more as mega phones then investigators” .There have been several accounts of misinformation due to “over stretched editorial resources” Propaganda from sources outside of the United States that affect the opinions of Americans who make initiative to oppose world wide conflict. The ratio of public relations works grows while journalist lose grip on facts.
“The Washington Post into a nonprofit trust and raising a university-size endowment to support the newsroom could the paper retain the vitality it requires to serve as a successful watchdog over our constitutional system.” (By The New York Times ) The article Non- Profit Papers by The New York Times believes that the digital form of newspaper publication is “ a source of constitutional renewal” and that the investigative reporting will remain intact in this new enterprise, journalist will keep their values that stand true to newspaper reporting. There is no substitute for a journalist civil service, professionalism, and independent free thinking that goes back to the second world are. There are times the news has failed for instance in the Iraq war, yet there accomplishments are far greater. Ted Olson believes that this is not the end of journalism but the beginning “ never before in journalism has there been so much opportunity for innovation in journalism.
Protect:Critical lessons of using digital media for social change
Pew Research Project
The New York Times